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Is there a technique for getting content on a social based website at the start?

1 pointbritman2 comments
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The question arises around the fact that at the start of an application that relies on user content there is none, so do people spam friends to get this content or is there other ways of getting a site up and running with useful content?

Have presignups. In week before launch, we spent 75% of our time signing up users in advance.

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