Ask HN: What is the future of publishing in the age of Ad Blockers?
Or put it another way, If one were to start an online publishing house what would be the recommended business model? Other than the ad-blocker ad-bocker-blocker cat and mouse game or paywalls.
Comments
The "you are the product" model might work, but given that most ad-blockers also block trackers(or dare I say, most people want to block trackers, ads are just collateral damage), you might have to come up with self made analytics/advt tools.
Donations + sponsored content might work as well. Some good youtube content creators use it(eg: Kurzgesagt). But this will work only for very small teams. Even better if you live in cheaper countries with a worldwide target audience.
The "you are the product" model might work, but given that most ad-blockers also block trackers(or dare I say, most people want to block trackers, ads are just collateral damage), you might have to come up with self made analytics/advt tools.
This might work but again how can a small time publishing house keep up with the blockers?
Donations + sponsored content might work as well. Some good youtube content creators use it(eg: Kurzgesagt). But this will work only for very small teams. Even better if you live in cheaper countries with a worldwide target audience.
Doesn't help much when you are a publisher trying to sell some serious news.