Ask HN: Titlecase URL for marketing material? (OurName.com or ourname.com)

Let say you are creating physical marketing material or a video for your company and want to display the url. Half the team thinks "CompanyName.com" reads much better, the other half (tech) thinks it's absurd to capitalize a url and it should be "companyname.com"

What is best practice? There isn't much SEO concern as this will not be crawlable links, but non-linked marketing material.